PHALANX FOR MARKETERS & CONTENT TEAMS
Understand Which Marketing Assets Drive Conversion
Make informed, creative decisions backed by data. Some content moves the needle. Some don’t. Phalanx SendTurtle helps marketing teams understand which materials contribute to pipeline and conversions by tracking actual engagement with every asset. By aligning content engagement with lead outcomes, you can identify what drives interest and replicate success across your campaigns.

Measure asset effectiveness with precision
- Engagement scores tied to recipient behavior
- Compare content performance across channels or audience segments
- Track content used during winning deals and form new strategies
Build smarter content libraries
- Identify top-performing formats and designs
- Retire underused or ineffective assets
- Focus content production on what works
Frequently Asked Questions
Can I connect this data to CRM outcomes?
You can compare engagement data in SendTurtle with pipeline progression to see which content impacts results.
What does a high-performing asset look like?
It typically shows longer view times, repeated opens, and deeper scroll activity across multiple contacts.
Does this work for both inbound and outbound content?
Absolutely, SendTurtle can track content shared via marketing emails, sales teams, or landing pages.